Analytics & Reporting

Data you can act on
not dashboards nobody opens

GA4, Search Console, custom dashboards, and KPI reporting for marketing and product, wired so channel performance, conversions, and search visibility tie back to decisions.

Who this is for

Marketing and product leads who need one source of truth, not five exports and a guess.

Marketing teams

Channel performance, campaign ROI, and funnel drop-offs in a dashboard you review weekly.

Product & growth

Event tracking, feature usage, and conversion paths that inform what to build next.

Leadership

Executive summaries with the KPIs that matter: traffic, leads, revenue, and search visibility.

What we deliver

Tracking → dashboards → reports that drive calls

GA4 & GTM setup

Property config, events, conversions, e-commerce tracking, and validation so numbers match reality.

Search Console reporting

Queries, pages, indexing, and visibility trends tied to your SEO and content work.

Custom dashboards

Looker Studio, GA4 explorations, or BI tools, built around your KPIs, not generic templates.

KPI frameworks

Define what to measure, set baselines, and align marketing, product, and leadership on targets.

Paid + organic views

Connect ad spend, SEO traffic, and on-site conversions so channels aren't judged in isolation.

Recurring reports

Weekly or monthly summaries with commentary: what moved, why, and what to do next.

Tools we work with

Chosen for your stack, not a logo parade

GA4 & GTM
Search Console
Looker Studio
Google Ads

Our analytics process

Audit → track → visualize → report

Step 1
Audit

Find tracking gaps, duplicate tags, and KPIs nobody owns.

Step 2
Implement

GA4, GTM, Search Console, and conversion events, tested on staging.

Step 3
Dashboards

Build views your team will actually open each week.

Step 4
Report & refine

Recurring reports plus iteration as priorities shift.

Related services

Data is only useful when it feeds the work that moves the needle.

Frequently asked questions

Both. We implement GA4/GTM and audit setups where data doesn't match reality, common after migrations or theme changes.

Traffic by channel, conversions, landing-page performance, ad outcomes where connected, and Search Console visibility, KPIs you review weekly.

Yes. Search Console, ad platforms, and on-site events in one view so teams argue from the same numbers.

Live dashboards plus weekly or monthly summaries, plus executive one-pagers when leadership wants the headline.

Book a free analytics audit. Share site, ad accounts, and decisions you're trying to make.

Tired of data that doesn't match decisions?

Tell us what you need to measure. We'll fix tracking, build dashboards, and set up reporting that sticks.

Talk to us