Paid ads that chase
leads and sales, not clicks
Google Ads and Meta ads for startups and SMBs: search, display, remarketing, landing pages, and GA4 conversion tracking, managed around cost per acquisition instead of vanity metrics.
Who this is for
Teams that need predictable lead or sale volume from paid channels, not a dashboard full of impressions with no pipeline.
Startup founders
Testing product-market fit with a tight budget. You want one clear offer, one funnel, and numbers you can explain to investors or co-founders.
SMB marketing leads
Local services, B2B, or ecommerce brands spending on Google or Meta but unsure what's actually driving calls, demos, or checkout.
Teams without in-house PPC
You have a site and maybe SEO in motion. You need someone to run ads, fix tracking, and tune landing pages without hiring a full-time media buyer.
What we deliver
Concrete PPC work, not a slide deck of platform logos
Google Ads: search & display
Capture intent on search and stay visible on the Display Network with structured campaigns, negative keywords, and bid strategies tied to conversions.
- Search campaigns & ad groups
- Display & responsive ads
- Keyword & competitor research
- Negative keyword hygiene
- Conversion-based bidding
- Search term & placement reviews
Meta ads: Facebook & Instagram
Prospecting and retargeting on Meta with creative testing, audience layering, and pixel events that match your funnel, not boosted posts.
- Prospecting & lookalike audiences
- Retargeting site visitors & leads
- Ad creative & copy variants
- Meta pixel & CAPI basics
- Lead gen or traffic objectives
- Frequency & creative fatigue checks
Landing pages
Traffic is wasted if the page doesn't convert. We build or refine pages aligned to each ad group: fast load, clear CTA, mobile-first.
- Offer-matched page copy & layout
- Form & CTA optimization
- Speed & mobile checks
- A/B test hooks when volume allows
- Thank-you / confirmation flows
- Works with your existing site stack
Conversion tracking & GA4
You can't optimize CPA without reliable data. We wire tags, events, and imports so Google Ads, Meta, and GA4 agree on what counted as a conversion.
- GA4 event & conversion setup
- Google Ads conversion actions
- Meta pixel & event mapping
- Remarketing audience lists
- UTM & attribution hygiene
- Monthly performance reporting
How we run campaigns
Audit → launch → measure → tighten spend
Audit & plan
Review account history, offer, margins, and tracking. Pick starting channels, budgets, and conversion definitions.
Tracking & pages
Fix GA4, pixels, and conversion actions. Ship or tune landing pages before scaling spend.
Launch & test
Go live on Google and/or Meta with structured campaigns, remarketing, and controlled creative tests.
Optimize CPA
Cut waste, shift budget to winners, refresh creative, and report on cost per lead or sale, not vanity metrics.
Related services
Paid ads work best alongside organic discovery, a solid site, and the right offer.
Frequently asked questions
Ready to lower CPA on Google and Meta?
Share your offer, current spend, and what counts as a conversion. We'll review tracking, structure, and landing pages with no fluff.
Talk to us